Our story
The word ''Afoyo'' is of Luo origin (group of tribes across Africa, predominantly East Africa) and translates to ''I am grateful''. I chose this name for my brand because I am grateful that the works of my hands add value to so many people.
Afoyo Hair & Skin is a brand whose purpose is to provide hair and skin solutions, using natural ingredients.
Let me quickly share our story...
Skin care solutions: The key motivation for our skin care products was my daughter. When she was a baby, she suddenly developed severe eczema that made her skin itchy, irritable, flaky and dry. We tried everything from doctor's eczema creams/ointments (which made her skin paper-thin and grey), to traditional African herbs. None of these helped or made a difference to my little girl's struggle.
So in desperation, I decided to turn to the healing power of nature. After months of studying the best natural butters and oils, as well as formulation methods, I created toxic-free body butter and body oil which completely changed the game for us!
My baby girl's eczema started to go down and it has stayed firmly under control since. In fact, I can not remember the last time she had a flare-up and it has been years since that painful struggle!
Hair care solutions: I have always felt passionate about hair, Afro-textured hair in particular since this is what my family and I are blessed with. It breaks my heart when anyone blessed with this texture hair does not see it's beauty!
As I grew up, I realised that one of the reasons that our hair was not appreciated was because a lot of us were not aware how to take care of it. Furthermore, we did not have access to great quality toxic-free products which would nourish and support our hair health.
My motivation for Afoyo's hair care solutions is to show people how healthy Afro-textured hair can become when we use great quality products and are apply the correct techniques. I want everyone to fall in love with their hair!
Every time people use Afoyo products and share with me how their dry skin is now softer or how their hair has become more manageable and healthier, my soul smiles with gratitude.
It never gets old!
I am grateful to be of service. There is no greater purpose. Afoyo 🙏🏾